When you want your web design or software built, are you looking for a web designer/developer or a businessperson? The frightening reality of the software and graphic design industries in Canada is that most web creatives are not businesspeople. In other words, web professionals with no business sense create poor software, marketing that doesn’t convert, and bags of money wasted on technology that doesn’t serve anyone.
Introducing, The Cowboy Coder. They think because they can write HTML and cobble WordPress plugins together, they can craft any solution under the sun. Consequently, this leads to performance and user experience issues. Imagine a car mechanic fixing your Freightliner semi-truck with Toyota Corolla and Honda Civic parts. Sooner or later, it’s a disaster waiting to happen.
Worse yet, these haphazard software designers lock you into rigid contracts. That way, when they get bored with their Frankenstein toy (what was supposed to be your business solution), they’re making money from you for months or years to come.
Thanks to cowboy coders, for every business owner who is satisfied with their web software solution, we find ten more who feel duped, bottlenecked, and darn right swindled. It makes us madder than a mule chewin’ bumblebees. We’ve had enough!
At Objektiv Digital, our solutions are focused on meeting your business goals while providing optimal user experience, error-free code, mobile-first design, and accessible design.
If you don’t love Objektiv as your web solution caretaker, we’ll give access to whoever you find to take over. Above all, we never want you to worry about having to rebuild from scratch.
Of course, like any developer, we’ll have fun building your solution. But, do you know what we have more fun with? A flexible and robust software system that satisfies a business need, that is pleasant for all end-users and is scalable and detachable in case your tool grows faster than we do. A system that crosses every “t” and dots every “i.” An asset, not a liability. A tool, not a toy. A smart move, not a lingering regret.