Our Mission

What is your Objektiv?

In English, Objective has the following definitions:adjective

  1. (of a person or their judgment) not influenced by personal feelings or opinions in considering and representing facts.”historians try to be objective and impartial”

noun

  1. a thing aimed at or sought; a goal.”the system has achieved its objective”

In German, objektiv is the word for ‘camera lens.’ At the core of Objektiv Digital is the amalgamation of all three of these words:

  • Performing objectively superior quality of services while
  • pursuing your objective
  • through our objektiv.

The reason we say ‘through our objektiv’ – through our camera lens, is because, at the end of the day, the best any designer can do is capture your vision. We can never truly know your objective through your minds’ eye. We feel that this acknowledgement exemplifies how we operate, candid honesty. The recognition that nothing and no one is infallible.

Pursuing your objective

Creatively

Everyone at Objektiv Digital is an artist. Illustrators, fibre artists, poets, writers, designers, engineers, and more. We thrive from creative expression.

Passionately

We’re not here just to collect a paycheque. We’re here to pursue our passions and make an impact in the world with everything we do.

Confidently

To be blunt, we know our shit. Part of confidently knowing our shit is admitting when we don’t. Admitting there’s a problem is the first step to a solution, and we are solution-driven.

Diligently

This ties back to passionately – we work our asses off because we love what we do and truly believe that what we do matters.

Cleverly

Wherever possible, we love to insert our sense of humour. A pun here, a rhyme there, and maybe, just maybe, a dash of humour in your entire communication strategy. Ask us. We dare you.

Conscientiously

We think crossing your t’s and dotting your i’s is sexy as hell. Are you storing customer data like emails and addresses? You better believe we’re not launching your site without a privacy policy and military-grade encryption!

Scientifically

Much like we respect the design process, we have a great degree of respect for scientific discovery. When venturing into the unknown, we thrive off of hypothesizing, experimentation, and analysis.

Spiritually

When science fails us, it’s easy to fall into superstitious habits. Instead, we choose to trust our instincts and intuition to guide us. If it doesn’t feel right, we’re giving it a hard pass.

Respectfully

We live in a world of ever-increasing multitudes of culture. Business culture, nerd culture, outrage culture, horticulture, the list goes on. Okay, maybe one of those things isn’t a culture, but you get the idea. We interact with each other, our clients, and the public with the recognition that we have no way of knowing what someone’s background may be.

Kindly

Always be kind, you never know who will be saving you tomorrow. Without question, we set our boundaries. However, we feel that meeting hostility with kindness gently guides assailants to becoming cooperators.

Thank you

If you’ve gotten this far, thanks for sticking with us. If you feel like you jive with us based on what you’ve read here, that makes us super excited. Mention this page to us, and we’ll give you 10% off of your project price — you’re exactly the kind of person we’re looking for.

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